Tarter Krinsky & Drogin’s Director of Business Development and Marketing Stefanie Marrone was featured in a Legal Marketing Association Q&A regarding her upcoming speaking role at the 2019 LMA Annual Conference in Atlanta. Stefanie will co-present a workshop on “Beyond Branding: Aligning Social Media Strategy With Business Development Goals,” on Wednesday, April 10 at 1:30pm with Jennifer Carr from Knapp Marketing. In the interview, Stefanie discussed why she submitted to speak at the LMA Annual Conference, what she hopes attendees will learn from her presentation, what she thinks are the keys for success for legal marketers today and which other sessions she is most excited to attend.
Regarding her session, Stefanie noted, "I want to ensure that attendees will leave our workshop armed with practical, innovative, actionable and budget-friendly strategies and tactics on how to effectively use social media for lead generation and client engagement. We will show attendees how to develop content and social media strategies that support business development goals as well as tips for more effectively using analytics and metrics.”
She also said, "Today, social media success is no longer just about getting a like, share or comment on a social post. It’s about turning online engagement into long-term tangible ROI that will lead to new business, new clients and the retention of existing clients.”
Read the full interview.
|Marrone, Stefanie M. Director of Business Development and Marketing||Director of Business Development and Marketing||212.216.8000|