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Meet the Women of Tarter Krinsky & Drogin: Director of Business Development and Marketing Stefanie Marrone

March 28, 2018

During the month of March, we have been recognizing the contributions and accomplishments of the outstanding women of Tarter Krinsky & Drogin in honor of Women’s History Month. In this installment, learn more about Stefanie Marrone, Tarter Krinsky & Drogin’s Director of Business Development and Marketing.

What do you love most about what you do?
I am always learning, growing and being challenged. The role of the legal marketing professional has completely transformed since I started in this industry more than 15 years ago, giving me the opportunity to embrace new technologies and to adopt innovative client-centric strategies to reach our target audiences. It is very fulfilling to see how the work that I am personally doing is having an impact on differentiating this firm. Also, I am very lucky to work at a firm that not only allows me to pursue the professional pursuits that are meaningful to me but goes the extra step of promoting my successes, which provides me with a supportive professional environment that enables me to flourish.

What is the best career advice you’ve ever received?
Under promise and over deliver. Doing what you say you’re going to do (and doing it well) is the foundation of your professional brand. You will move ahead faster if your work is superb and your colleagues can always count on you.

Also, step outside of your comfort zone every now and then, and say yes to those exciting but daunting opportunities that come your way even if you don’t really have enough time or you aren’t sure how to do them. These often turn out to be tremendous growth experiences.

What do you think is the key for success in a role like yours?
The legal industry is highly client-centric and service-oriented, and as a result, I have always thought of everyone with whom I come in contact both internally and externally as my clients and treated them accordingly. This has been a very helpful guiding principle in how I interact with my professional network. I also always keep in mind that adding value to my clients should be at the heart of every single thing I do.

What do you wish you could tell your younger professional self?
Don’t be so afraid. Everything always works out for the better, even when things seem bleak. The best things in my life have always come from situations that made me the most uncomfortable and scared.

What has been the key to your success?
The key to my success has been giving my best to all I do, challenging the status quo to innovate, believing in myself no matter what, working harder than my peers and surrounding myself with a strong professional network of people I admire.

My mentor, Wendy Bernero, who is a pioneer in the legal marketing field, has been instrumental to my success, guiding me to become a better version of myself and believing in me at times when I did not. It has never been more important to empower and support other women as it is today, so I encourage all women in the workplace to find a mentor or two.

Also, don’t forget to be bold and embrace your distinct qualities. The best thing you can do to be successful is to be yourself and to find a work environment that encourages and supports you to be your unique self.

How do you achieve work/life balance?
While I always strive to do my very best and be as efficient as possible, there just never seem to be enough hours in the day to do everything that I would like in both my personal and professional lives. I’ve learned to be kinder to myself and to not strive for perfection all the time. Sometimes you just have to let things go and make more time for the things that are important to you. I have a post-it note on my computer with a quote that says, "You can't have everything you want, but you can have the things that really matter to you.” I don't remember where I originally found this quote, but they are wise and powerful words that I try to incorporate into my life every single day.

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