In honor of Women’s History Month, we recognize the outstanding women of Tarter Krinsky & Drogin. They bring tremendous value to our firm, our clients, our profession and our community. In this installment, learn more about Director of Business Development and Marketing Stefanie Marrone.
Stefanie leads the the firm's business development, marketing and communications functions. She works with firm leadership and lawyers to develop and implement strategy around client and business development, marketing, communications and media relations.
How did you get started in legal marketing?
After graduating from New York University, I became a writer and editor at a major women’s magazine. I had thought about going to law school, but I wasn’t ready to make the leap. During college I interned at a private equity fund, and it just so happened that its primary law firm was looking for an in-house writer/editor and someone to start its alumni relations program. It seemed like the perfect way to explore the legal profession while using my communications background. And it was – so much so that I never made it to law school! Here I am 15 years later leading the marketing strategy of this firm after having held senior marketing roles at five of the most prominent law firms in the world. It turned out to be the best career decision that I ever made.
What do you enjoy most about your work?
Every day is different, fast paced, challenging and presents many opportunities to learn something new. As technology has evolved, so has my role. Social media enables us to amplify content and reach target audiences more effectively than ever before. The power of owned media vs. earned media now gives me the ability to tell stories in much more powerful ways to our target audiences. I've been able to explore the use of visuals such as memes and infographics to help enhance content and storytelling, which has been very fulfilling. I love seeing how I can personally make an impact to help this firm differentiate itself in a crowded market.
What is the best advice you ever received?
Underpromise and overdeliver. And say yes to everything that interests you.
What has the been the key to your success?
The key to my success has been bringing my best self to work every day, believing in myself no matter what, working hard and surrounding myself with people who are smarter than me.
What woman in your life inspires you the most?
I am incredibly fortunate to have found a mentor who naturally took me under her wing from when I was a junior marketing professional years ago. My mentor Wendy Bernero is always willing to share her skills, knowledge and expertise with others. She has always led by example and guided me to be a better version of myself. She is at the top of her field and also committed to ensuring that we will have strong women leaders in our industry for generations to come. I would not be where I am today without her, and I aspire to be more like her as a leader.
When seeking a mentor of your own, look at the successful women in your organization. How do they communicate, behave, manage and inspire others? What do they do that helps them to position themselves for success? Then emulate those behaviors that resonate most with you to help you grow into your professional best self.
What do you wish you could tell your younger professional self?
Don’t be so afraid. The best things in my life have always come from situations that made me the most uncomfortable.
|Marrone, Stefanie M. Director of Business Development and Marketing||Director of Business Development and Marketing||212.216.8000|