Amy Goldsmith addressed "Marketing through Celebrities - Publicity Rights, Product Placement and Endorsement" for Lawline. This program was part of Lawline's 14-part industry event focusing on the retail industry.
Her presentation provides a substantial understanding of publicity rights and reviews various applicable cases from the inception of the doctrine, including the only Supreme Court case to address the issue, Zacchini v. Scripps-Howard Broadcasting Co., 433 U.S. 562 (1977), and cases from around the nation. It also covers contractual protection for publicity rights, including endorsement contracts, product placement and licensing.
Amy B. Goldsmith is Co-Chair of the Intellectual Property Practice.
For more information or to view the program, click here.
|Goldsmith, Amy B. Partner and Co-Chair of Intellectual Property Group||Partner and Co-Chair of Intellectual Property Group||212.216.1135|