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Marketing through Celebrities - Publicity Rights, Product Placement and Endorsement

May 12, 2015

Amy Goldsmith addressed "Marketing through Celebrities - Publicity Rights, Product Placement and Endorsement" for Lawline. This program was part of Lawline's 14-part industry event focusing on the retail industry.

Her presentation provides a substantial understanding of publicity rights and reviews various applicable cases from the inception of the doctrine, including the only Supreme Court case to address the issue, Zacchini v. Scripps-Howard Broadcasting Co., 433 U.S. 562 (1977), and cases from around the nation. It also covers contractual protection for publicity rights, including endorsement contracts, product placement and licensing.

Learning Objectives:

  • Identify important questions to ask the celebrity - before the deal is made
  • Provide an understanding of publicity rights
  • Distinguish between privacy and publicity
  • Recognize violations such as false advertising and false association
  • Comprehend statutory right of publicity, common law right of publicity, and the Lanham Act
  • Evaluate relevant case decisions

Amy B. Goldsmith is Co-Chair of the Intellectual Property Practice.

For more information or to view the program, click here.

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