On January 3, Intellectual Property co-chair Amy Goldsmith will teach a Strafford CLE webinar, “Structuring Product Placement Deals: Mitigating Risks to the Brand, Regulatory Compliance.” This program, which will provide guidance to in-house counsel on negotiating product placement deals, will examine the risks involved with product placement that could potentially damage a brand. The panel will discuss the steps that can be taken during negotiations and after a product placement deal is done to mitigate those risks, including Amy’s portion on social media and compliance with the FTC Endorsement Guidelines. For more information, click here.
|Goldsmith, Amy B. Partner and Co-Chair of Intellectual Property Group||Partner and Co-Chair of Intellectual Property Group||212.216.1135|