On May 18, Intellectual Property co-chair Amy Goldsmith presented a Lawline CLE program titled, “Marketing Through Celebrities Update: Publicity Rights, Product Placement and Endorsement.” She discussed how, for decades, the names, likenesses, images and voices of celebrities have been used for marketing purposes. Publicity rights protect celebrities by providing the right to control the commercial use of one’s identity. The program explored publicity rights and reviewed various applicable cases from the inception of the doctrine. Attendees learned to identify important questions to ask the celebrity before the deal is made, the differences between privacy and publicity, how to recognize violations such as false advertising and false association, as well as how to understand statutory right of publicity, common law right of publicity and the Lanham Act. The program is available for CLE credit on demand on Lawline.
|Goldsmith, Amy B. Partner||Partner||212.216.1135|