Client Stories

Inspiring Creative Minds

The Challenge:
As the world’s premier gathering of marketing and communications leaders, Advertising Week is a hybrid of inspiring thought leadership and highly entertaining and engaging special events, featuring the industry’s best and brightest. Drawing from the brand, agency, technology, startup, media and broader cultural communities, Advertising Week is designed to move the needle on key industry challenges and influence the global industry. Advertising Week, Advertising Week Europe and Advertising Week Asia illustrate the international reach of this prominent advertising event.

Advertising Week in New York City alone features nearly 300 events, including over 245 seminars and workshops, over 900 speakers and 95,000 attendees. Including partners such as ABC, Google, LinkedIn, NBC Universal and Yahoo, Advertising Week’s success is based on its relationships with its sponsors, speakers, event venues and entertainers. Approaching its 12th year in New York City, Advertising Week realized the need for a law firm that could help them efficiently manage the volume of contracts for their events in New York, Europe and Asia as well as legally guide their digital presence.

The Result:
With our strong New York presence and insider’s knowledge of the industry, Advertising Week looked to Tarter Krinsky & Drogin to help them out. Creating and customizing contract templates designed to fit the needs of each venue enabled us to instantly produce a draft for each type of relationship. Because of our deep understanding of their business model, we are able to efficiently review and revise the contracts provided by brands, sponsors, speakers, event venues and entertainers in each location. We also developed the privacy policy and terms and conditions for their website, mindful of the different approaches required in the US, Europe and Asia. We also help them with structuring joint ventures and other new projects. Our work with Advertising Week has enabled them to feel confident and empowered in running a thriving business that has many moving parts.

"As a global thought leadership platform, we facilitate hundreds of conversations with and among industry leaders at Advertising Week, held annually in three major cities worldwide. Because we work with some of the world’s leading marketing, brand, advertising and technology companies, we needed contracts that could be tailored not only to the type of company but also could take into account the specific rules in each location.

Tarter Krinsky & Drogin understood this challenge and provided a creative solution. Partnering with us, they worked to understand our diverse business model and created a flexible legal solution so that we can finalize our contracts quickly and on the best possible terms."

Lance Pillersdorf

Name Title Direct Dial Vcard
Farrell, Edward Partner Partner 212.216.8090 VCard
Gaynor, Alan S. Partner Partner 212.216.1136 VCard
Goldsmith, Amy B. Partner Partner 212.216.1135 VCard